During the past eighteen months, the COVID-19 pandemic has impacted – and transformed – nearly every aspect of long-term care. This has led the team at the Pennsylvania Health Care Association to ask: what will the future of senior living look like?

That’s what Road to Reinvention - the 2021 PHCA Annual Convention and Trade Show - is all about!

As we look down the road to the months and years ahead, long-term care providers will be forced to radically change old habits, innovate toward a better future, face new challenges head-on with a fresh perspective, and revolutionize patient care.

However, as we’ve learned since March 2020, circumstances and situations can change very quickly.

After much deliberation, the PHCA team has determined that, in an effort to protect the health and safety of our residents, caregivers, providers and valued business partners, we must transition this year's convention and trade show to an entirely VIRTUAL experience.

Why register to join us on the Road to Reinvention?

Best-In-Class Educational Sessions

Starting Tuesday, October 5, we're offering our all-access attendees 30+ educational sessions for credit!

Full of actionable takeaways and real-world insights, you won’t want to miss all our lineup of live and on-demand sessions! In addition to our State of the Association address and two energizing keynotes, you'll have access to all of our sessions on-demand through
October 31, 2021.

All New Expo Hall Experience

Don't miss your chance to connect directly with more than 200 of the most trusted business partners and vendors serving the long-term care sector.

You'll have several opportunities to connect with our exhibitors and check out our Virtual Resource Center to learn about new and innovative solutions to help you tackle the complex challenges you're addressing each and every day.

As we look to the months and years ahead, long-term care and senior living providers will be forced to change old habits, innovate toward a better future, face new challenges head-on with a fresh perspective, and take action to revolutionize the care they provide to their residents.

You won't want to miss energizing keynotes from Dr. Bryan Williams, keynote speaker, consultant, author and a noted authority on service excellence, purpose-driven leadership and organizational effectiveness, as well as PHCA crowd-favorite Elizabeth Dixon, a winsome corporate executive and serial entrepreneur who connects with executives and their teams, integrating strategy, innovation, leadership and personal development in speeches that ignite conversation and inspire purposeful action.